In this article, we explore the marketing actions and strategies your team should take to ensure a seamless transition to Resy. Here's what we'll cover:

  • Pre live marketing checklist
  • Go live marketing checklist
  • Post live marketing checklist


PRE LIVE MARKETING CHECKLIST

UPDATE YOUR WEBSITE
SOCIAL MEDIA ANNOUNCEMENT
ORDER CHECK INSERTS
PHOTOGRAPHY
CLAIM YOUR BUSINESS ON 3RD PARTY SITES

No matter how much lead time you have before going live on Resy —whether it’s a month or a week — there are many essentials actions you need to take to get the word out to diners about the upcoming change. Here are a few actions you need to take in the weeks leading up to your go live date:


UPDATE YOUR WEBSITE

Put up a notice on your website alerting diners to the upcoming change in reservation platform. The notice should be prominently placed on your website next to your existing widget. The notice should include:

                     - That you are transferring to Resy to take reservations
                     - The date on which the change is occurring
                     - Confirm you will be honoring all existing reservations
                     - Explain diners can continue to book on your website


Examples:

SOCIAL MEDIA ANNOUNCEMENT

Put up a message similar to the one on your website on your social media accounts (Facebook, Twitter, and Instagram) alerting diners to the upcoming change in your reservation platform. Again the notice should include: 

                     - That you are transferring to Resy to take reservations
                     - The date on which the change is occurring
                     - Confirm you will be honoring all existing reservations
                     - Explain diners can continue to book on your website

You can also connect with Resy on social media and tag @Resy in any Instagram posts. We advise you accompany the text with an image that includes your logo and Resy’s logo. You can download Resy logos here:


ORDER CHECK INSERTS

When switching up kitchen specials, it's important to get the word out to guests. Same goes for switching reservation systems! Check inserts are a good way to let your guests know they can book their next reservation on your website, Resy.com, or the Resy app. We've partnered with Moo to offer an easy to use Resy check insert template. Find step-by-step instructions on how to customize and order your inserts here:

We recommend ordering 500 postcards for a moderately sized restaurant offering dinner service, but that number should increase based on number of shifts you’re open for and the size of your restaurant. The good news is you can always order more!


PHOTOGRAPHY

People eat with their eyes these days. If you don’t already have a handful of great photos of your restaurant and your food, engage a local photographer to do this for you. 

Good photography makes you more bookable. Our app and website deliver millions of diners to restaurants and great photography helps them decide where to dine. We also send out frequent emails to our network of engaged diners throughout the year, and having high-quality photos is a requirement to be included in Resy’s blasts. Our marketing team put together some photography tips and tricks here:


CLAIM YOUR BUSINESS

It’s essential that you own your business on Google, Yelp, TripAdvisor, and any other appropriate channels. This enables you to control the content on those sites and make sure that the pages link directly to your restaurant website, instead of a third-party like OpenTable. It’s free to claim your business on these sites, with optional subscriptions services available. 

Claim your business on Google

Claim your business on Yelp

  • Step by step instructions are provided by Yelp. Please click here to do so. *Please note: if your business doesn’t yet exist on Yelp, the claims process may take a bit more time and requires submitting your business information to yelp for a page.*

Claim your business on TripAdvisor

  • Step by step instructions are provided by TripAdvisor. Please click here to do so. *Please note: to learn more about paid services from TripAdvisor Premium for Restaurants, click here.


GO LIVE MARKETING CHECKLIST

SEND AN EMAIL CAMPAIGN
POST ON SOCIAL MEDIA
UPDATE WEBSITE
UPDATE VOICEMAIL


The day has come, you're live on Resy! Now it's time really to get the word out. Here's a list of tactics you should employ on your launch date and in the days to follow.


SEND AN EMAIL CAMPAIGN

Send an email blast announcing that reservations are now live through Resy. Here's a sample email template that's worked for other partners:


Hello,

We are excited to share that starting today, we will now be offering reservations through Resy! 

With Resy you’ll be able to snag last-minute tables, receive text confirmations, and communicate in real-time with our host stand. Together, we aim to provide you with the highest level of hospitality. Best of all, it’s easy to use! Simply book through our website [HYPERLINK], the Resy app, or Resy.com.

Of course, we’ll honor any existing reservations and also continue taking reservations by phone at [PHONE NUMBER HERE]. We look forward to welcoming you again soon.

Cheers,
Owner, GM, Exec Chef
Restaurant Name
Phone Number
Email
Hours of Operation


If you plan to write your own notice, make sure the email includes:

  • That you have transferred to Resy to take reservations
  • Why you’re now on Resy. List one or two things you love about Resy that’ll elevate the dining experience for them.
  • Information about transferring existing reservations
  • A link to resy.com for more information and to book their next meal
  • Tip: show enthusiasm! Excitement is contagious. 

If you don’t have a marketing contact list yet (if you’re a new restaurant, for example) you need to start building your email audience. Add a newsletter sign-up form to your website and social media platforms, and include an email opt-in on your check presenters. In no time at all, you’ll have a built-in audience ready for an email campaign.

POST ON SOCIAL MEDIA

Let your followers know that they can now book reservations on your website or with Resy by posting on all your social channels — Instagram, Twitter and Facebook. Not sure what to say? Here are some ideas…

  • Example Facebook or Twitter Post: 

[Restaurant Name] is now live on Resy! Starting [DATE] you can book reservations via the @Resy app or website, our website, or by calling the restaurant at [Restaurant Phone Number]. We look forward to welcoming you at [Restaurant Name]! 

  • Example Instagram Post: 

[Restaurant Name] is now live on Resy! Starting [DATE] you can book reservations via the @Resy app, Resy.com, our website, or by calling the restaurant at [Restaurant Phone Number]. You can also book directly from our Instagram page by hitting the Reserve button above our feed. We're excited to have you dine with us at [Restaurant Name]!


UPDATE YOUR WEBSITE

Remove any language that says you will soon be going live on Resy and replace it with language that says you are currently live on Resy. Make sure you have a clear reservations page or that your Resy widget is placed “above the fold,” meaning that diners don’t have to scroll down to see it.


UPDATE VOICEMAIL

Another way to let guests know how to book is by updating your voicemail to include that they should visit your website at [URL] or Resy.com to book.



POST LIVE ONGOING MARKETING INITIATIVES

SEND REGULAR EMAIL BLASTS
STAY ACTIVE ON SOCIAL MEDIA
ADD RESERVATION INFORMATION TO YOUR RECEIPTS


You've been live with Resy for a few days and your team has the hang of things! There are still essential marketing initiatives you should implement to elevate your customer experience and ensure your restaurant's long-term success. 


SEND REGULAR EMAIL BLASTS

If you are already sending a regular cadence of email newsletters to your guests, this is a great place to also remind them about the switch to Resy. We recommend you include information about the switch to Resy in all your emails for 3-5 months after the switch. 

If you’re not sending regular emails to your guests, it's time to start! Working with Resy helps you grow your contact list by compiling emails from new reservations and your notify list. Your monthly guestbook is available through ResyOS and the dashboard. We highly recommend you start sending out regular campaigns. Talk to your restaurant success manager if you'd like tips for sending email campaigns.


STAY ACTIVE ON SOCIAL MEDIA

Continue posting regularly on your social media channels. Our marketing team put together some tips and tricks here:

We encourage you to engage with Resy on all your social media channels. Include a reservation link in all of your posts and tag us. Throw a “book now on our website — link in bio — or on Resy.com!” to the end of each of your posts. We'll be sure to spread the love to our thousands of followers! 

If you’re not following us yet, click here to follow us on:


ADD RESERVATION INFORMATION TO YOUR RECEIPTS

Another cost effective way to get the word out about the switch to Resy is to add your website and a reservation call-to-action to your receipts. 


For further assistance, please reach out to our support team through in-app chat or by email at flysupport@resy.com. 

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